Customer Data Made Simple.

Scattered customer data hurts business outcomes. Our platform eliminates duplicates and connects fragmented profiles, delivering the customer clarity you need to grow.

Key Features

Eliminate Duplicate Records

Customer Data Cleaner (CDC) uses state-of-the-art matching algorithms to identify and merge duplicate customer records across your systems.

Smart Matching Algorithms

Identify duplicates across names, addresses, emails and phone numbers.

Our system applies different matching logic to each data element, recognising customer records even when they contain typos, abbreviations, or formatting inconsistencies across your database.

Configurable Matching Rules

Customise matching thresholds based on your business needs.

Fine-tune the balance between match accuracy and thoroughness for each data field, giving you complete control over deduplication results for your specific industry requirements.

Seamless System Integration

Unify customer data across all your existing platforms.

Connect to any database, CRM, or data lake without disrupting your current workflows, eliminating data silos while preserving your technology investments.

CDC Matching Process

How Your Data is Cleaned

Sales Data
Service Data
Marketing
CRM

1. Link Data Sources

Connect customer data sources like sales, service, marketing, and CRM systems.

2. Advanced Deduplication

Our system automatically identifies and merges duplicate records using configurable criteria.

Verified Customer
Verified Customer

3. Create Source of Truth

Data is merged into complete customer profiles, creating a central source of truth.

Before CDC

Sales Invoice #847923

J. Doe · jane@gradient...

$1,299.99

Pricing Quote Q24435

Jane D. · +61 ...4567

Enterprise

Support Ticket GCS4893

Jane Doe (jane@exa...)

Import Issue

Fragmented & Inconsistent Data

After CDC

Jane Doe

jane.doe@example.com

+61 555 123 4567

Linked Records (3)

Sales Invoice#847923
Pricing QuoteQ24435
Support TicketGCS4893

Unified Customer Profile

Why Choose Our Service?

Improve Data Quality

Clean, deduplicated customer data leads to make better business decisions and improved customer experience.

Save Time & Resources

Automated matching eliminates hours of manual data cleaning and reconciliation work.

Enhance System Performance

Stop processing duplicate records and improve system performance with clean, unified data across all your operations.

Eliminate Costs

Eliminate the costs associated with maintaining duplicate records and inefficient data management across your systems.

Leverage your customer data to grow your business.

Build a central source of truth for your customers, ensuring you know who they are, what they want, and how to reach them.